Forums > Photography > Getting test shoots with agencies

Photographer

Certain Exposures

Posts: 183

Washington, District of Columbia, US

I'd like to test with new faces or development agency models in NY eventually. Allegedly, if you send over a couple samples good enough you'll be able to book. I have received a couple replies, but ultimately haven't managed to book yet.

For those of you often getting test shoots with agencies, where would you say I missed the mark on these two specific frames:

https://www.modelmayhem.com/portfolio/pic/48652947
https://www.modelmayhem.com/portfolio/pic/48653739

Also, how many frames do you generally send along in a first email?

Jul 24 25 09:22 am Link

Photographer

Jim Lafferty

Posts: 2129

Brooklyn, New York, US

You're going through the natural growing pains associated with trying to move up. You may think your work is good enough but... other people will let you know.

You really need to look at your work and then compare it to similarly motivated/designed work and identify the gap between them and just continue to iterate and make your work better. Then reach out to the agencies again once you feel you've moved up in quality.

As for what to send, I just use InDesign to make a sampling that's targeted to their style of agency and the style of work I know I'll produce. 5-7 images is good. Also, if you send a moodboard/Pinterest board that's well defined and adjacent to the kind of work you've already produced, that's helpful. And set expectations on what you'll deliver - two final retouches per look, 3-4 looks is a good start.

Jul 28 25 01:04 pm Link

Photographer

Certain Exposures

Posts: 183

Washington, District of Columbia, US

Jim Lafferty wrote:
You're going through the natural growing pains associated with trying to move up. You may think your work is good enough but... other people will let you know.

You really need to look at your work and then compare it to similarly motivated/designed work and identify the gap between them and just continue to iterate and make your work better. Then reach out to the agencies again once you feel you've moved up in quality.

As for what to send, I just use InDesign to make a sampling that's targeted to their style of agency and the style of work I know I'll produce. 5-7 images is good. Also, if you send a moodboard/Pinterest board that's well defined and adjacent to the kind of work you've already produced, that's helpful. And set expectations on what you'll deliver - two final retouches per look, 3-4 looks is a good start.

Thank you for taking a minute to reply, Jim. I'll use your tip on the number and delivery.

Great portfolio. Freckles are interesting to look at up close.

Jul 31 25 09:22 am Link

Photographer

Certain Exposures

Posts: 183

Washington, District of Columbia, US

By the way, I am unable to send you a friend request, Jim. I did try.

Aug 05 25 05:55 am Link

Photographer

Tony Lawrence

Posts: 21555

Chicago, Illinois, US

Chicago legend Jack Perno once said, its about the model.  Your lighting, composition, location to styling all may be on point but the models you show are most critical.  Especially for fashion or glamour modeling.  I've seen lots of images that suffer from sub par models.  If the plan is to take your book at agencies, I suggest a few good to great looking faces.  Study the agencies website.  So where do you find solid models?  Hit local fashion shows and make friends with designers.  Many know a lot of models who want to shoot.  Once you find a few suitable faces.  Find a MUA.  Several well know NY shooters have workshops.  They aren't cheap but are well worth going to.  Most important and I want to emphasis this learn to identify and work with models who bring 'the heat' Don't be afraid to pay good models.

https://www.elitemodels.com/new-york/image

Aug 06 25 06:48 am Link

Photographer

Certain Exposures

Posts: 183

Washington, District of Columbia, US

Thanks, Tony. I may end up going the workshop route if one lines up with my schedule. I did contact Elite at one point last year to book a model for a paid photoshoot. I suppose large agencies like that are quite busy.

Aug 10 25 04:54 pm Link

Photographer

Tony Lawrence

Posts: 21555

Chicago, Illinois, US

Most agencies won't allow their models, even in their new faces divisions to test with photographers the agency hasn't vetted or knows of.  Sometimes being as assistant to someone can help with this.  Making friends with local designers can help because  many will know new models who may not be signed.  Check out the big traveling beauty shows.  Here's one coming next year for NY.   https://www.ibsnewyork.com/.  The shows aren't cheap to go to but but may be well worth it.

Aug 12 25 02:49 pm Link

Photographer

DonNelson

Posts: 12

Rapid City, South Dakota, US

First off, my experience with agencies is over 20 years old, so dump some salt on this before scarfing it up.

My first job right out of photo school - before graduating, actually - was as exclusive photographer to the local franchise of a national modeling school. The last guy left abruptly, and I’d recently shot a charity event they staffed and sent them some prints. They called in my (photo school) portfolio and made me an offer. Even though the school was pretty popular, shooting exclusively for them was a weekends and evenings thing, so it fit with my dayjob. So for three or four years that worked out pretty well. Not a lot of students went on to model, and even though San Diego had a bunch of “agencies,” there wasn’t a lot of work for models. That was all up in LA. Anyway, the students that did get representation had a lot of my stuff in their modeling student books, so I started getting calls from bookers. Honestly, I wasn’t very good at giving bookers what they wanted, but kept my prices low enough that I had a nice trickle of work, and best of all, most of the bookers knew me and would send a bunch of zeds over if I wanted to test.

Oh yeah. I made up a dozen 5”x7” mini portfolios and left them with the bookers that helped me most. Going through my boxes of old photo junk recently, I found one of those and looked at it critically. From 2025 that 1990s work didn’t look all that impressive. But I do think it was helpful.

Aug 16 25 07:13 pm Link

Photographer

Dan Howell

Posts: 3672

Kerhonkson, New York, US

Certain Exposures wrote:
https://www.modelmayhem.com/portfolio/pic/48653739

Said strictly in the interest of improvement, I would ask what/how you think this image would either be useful to a model or fit into an agency model's portfolio? Again, not to negatively critique the image but its application to the purpose you are aiming for. I don't see this as a model's portfolio image.

Here are a couple assumptions I'm making
-you are aiming for fashion (else why would you be approaching NYC agencies)
-you weren't working with a fashion stylist or make up artist

I would say that the image/model/style is not going to be judged suitable for portfolio development. Unfortunately, not shooting a model type that an agency will be looking for is putting a big hurdle to scale at the outset. Not using either relevant fashion wardrobe or well thought out classic wardrobe is another hurdle. Even working with the outfit you chose, you have to make it look good. It seems like a simple tug of the hem would have pulled out a number of those wrinkles.

Moving to the model, you have to select angles that put the model's best lines forward. The compressed profile of the biceps is not doing her any favors. I would also suggest looking up 'broad lighting vs. short lighting' as it concerns lighting faces. Additionally, I would be mindful of backgrounds or having your model's lines blend into the background for agency submission shots.

It think it is useful to remember that NY fashion agencies are broadly looking at the line of the body. Making a model look longer and thinner is pretty much the purpose. You can have a debate about if that is healthy to society another day. If you are trying to get their attention, shoot long and lean.

Probably not what you are wanting to hear, but I would say worry less about the form of your email until you have images that will have gravity regardless of the presentation. Honestly, if you want a simple and direct approach, show them you can produce clean and simple 'poloaroids' or 'digitals' that make a model look great in tight black t-shirt or leotard top and close fitting jeans against a clean/simple background. That is level one of producing useful images for an agency, but if that gets you access to a model you can still do 'concept' shots after you successfully produce quality digitals for them.

Getting access to relevant wardrobe should also be a priority. I think it makes a huge difference. I was never really afforded great access to wardrobe while i was coming up in NYC. I think it was a limiting factor. If I were advising myself back then I would have said to spend at least as much time developing fashion/stylist/wardrobe contacts as model/agency contacts. I think it would have literally changed the direction of my career, not that I'm unhappy with where I ended up.

If you want to dm a specific question, I can grab some agency links that might be helpful.

Aug 17 25 04:40 am Link

Photographer

JSouthworth

Posts: 2099

Kingston upon Hull, England, United Kingdom

Certain Exposures wrote:
I'd like to test with new faces or development agency models in NY eventually. Allegedly, if you send over a couple samples good enough you'll be able to book. I have received a couple replies, but ultimately haven't managed to book yet.

For those of you often getting test shoots with agencies, where would you say I missed the mark on these two specific frames:

https://www.modelmayhem.com/portfolio/pic/48652947
https://www.modelmayhem.com/portfolio/pic/48653739

Also, how many frames do you generally send along in a first email?

I can only see the second of the two pictures you've linked, with the other one I get a 404 message. It's okay as it goes, but is it a fashion picture or a glamour picture?

If you look at the model agency websites, they always ask prospective new models to send them full length pictures because this is what they need to assess their potential, in terms of their figures but also the way they stand and pose.

As far as models and outfits go, my advice would be to use your own judgement in selecting models and things for them to wear (in that order) because if you develop the ability to do that successfully, the agencies will see it in your pictures.

Aug 17 25 06:33 am Link

Photographer

Garry k

Posts: 30211

Vancouver, British Columbia, Canada

Redacted

Aug 17 25 10:19 am Link

Photographer

TestShoot

Posts: 1130

Beverly Hills, California, US

I think a few people put it gently, and I'd agree. I stopped dealing with agencies to do other types of clients but many things still ring true. Here are a few bits of advice I give to everyone that asks this question if you want to work with higher-tier agencies and not modeling or talent schools.

-First, your models already should be model quality. Turning an ugly duckling to a swan is not the game.

-Second, consistently producing the same type of style and image that you see on their sites and social media. I torched myself by posting garbage for too long.

-Get a formula down for your "look". One guy kicked off a career by shooting in a doorway of his make up artists house with bounced light. Another just photoshoped the heck out of girls using one light set up and a rope. Boring for sure, but they were consistent and it led to other things. #winning

-Agencies will not invest time to develop a new shooter or have faith unless maybe the next one is true:

-Be an interesting person, probably the most overlooked and lacking thing. You get more clients by being out in interesting places and networking than by sending crafted emails and making phone calls. If you know people, that is leverage that maybe an agency wants to take advantage of too. I met a girl with 14.5m followers on IG the other night when she and her friends needed a place to sit and so I invited them to my table. I ran into them two more times and got her actual phone number incase we have a reason to work together in the future. I'm sure someone I may come across might want to use her and that is a golden ticket for me in trade for something else.

Aug 18 25 12:47 am Link

Photographer

Certain Exposures

Posts: 183

Washington, District of Columbia, US

Hello everyone, I was on hiatus from the site for a couple of months so I missed your replies.

Tony Lawrence wrote:
Most agencies won't allow their models, even in their new faces divisions to test with photographers the agency hasn't vetted or knows of.  Sometimes being as assistant to someone can help with this.  Making friends with local designers can help because  many will know new models who may not be signed.  Check out the big traveling beauty shows.  Here's one coming next year for NY.   https://www.ibsnewyork.com/.  The shows aren't cheap to go to but but may be well worth it.

Thanks, have you ever attended? The site specifies that this is an event for licensed beauty professionals like estheticians, for example. I feel I would be out of place looking for TFP collaborations with models there.

DonNelson wrote:
I made up a dozen 5”x7” mini portfolios and left them with the bookers that helped me most. Going through my boxes of old photo junk recently, I found one of those and looked at it critically. From 2025 that 1990s work didn’t look all that impressive. But I do think it was helpful.

Thank you, Don.

Dan Howell wrote:
Again, not to negatively critique the image but its application to the purpose you are aiming for. I don't see this as a model's portfolio image.

Here are a couple assumptions I'm making
-you are aiming for fashion (else why would you be approaching NYC agencies)
-you weren't working with a fashion stylist or make up artist

I would say that the image/model/style is not going to be judged suitable for portfolio development.

It think it is useful to remember that NY fashion agencies are broadly looking at the line of the body. Making a model look longer and thinner is pretty much the purpose. You can have a debate about if that is healthy to society another day. If you are trying to get their attention, shoot long and lean.

Probably not what you are wanting to hear, but I would say worry less about the form of your email until you have images that will have gravity regardless of the presentation.

Thanks, Dan. You're right that I did not work with stylist or MUA. In hindsight, I should not have been messaging NYC fashion agencies. Tailoring the images I send to a glamour look for glamour agencies would be a better idea if I had to choose a niche. I'll keep learning.

JSouthworth wrote:
I can only see the second of the two pictures you've linked, with the other one I get a 404 message. It's okay as it goes, but is it a fashion picture or a glamour picture?

If you look at the model agency websites, they always ask prospective new models to send them full length pictures because this is what they need to assess their potential, in terms of their figures but also the way they stand and pose.

As far as models and outfits go, my advice would be to use your own judgement in selecting models and things for them to wear (in that order) because if you develop the ability to do that successfully, the agencies will see it in your pictures.

Okay, thanks for your feedback.


TestShoot wrote:
I think a few people put it gently, and I'd agree. I stopped dealing with agencies to do other types of clients but many things still ring true. Here are a few bits of advice I give to everyone that asks this question if you want to work with higher-tier agencies and not modeling or talent schools.

Thank you for the tips.

Nov 22 25 09:55 am Link